Shva - The payments arena

strategy and rebranding process for Shva

The challenge – Founded in 1978 by five major Israeli banks to operate ATMs, SHVA later became the sole provider of credit transaction infrastructure in the country. In recent years, the company has undergone significant changes; it has become a public company, its management has been replaced, and it has begun developing advanced technological solutions for open banking services and new payment methods. As part of its repositioning strategy, it needed to build a solid foundation for its new, technological, and advanced image by repositioning its old and outdated perception

The solution – By repositioning the company as a technological business service provider, we enabled it to transform from a passive infrastructure provider to a market-driven provider of financial transactions and information

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